Niantic, Pokemon Go Safari Zone

Niantic.inc announced on the 11th that it announced the economic effect of the city along with the results of the Pokémon Go Safari Zone event held in Seville, Spain in May.

The Pokémon Go Safari Zone event was held in Alamilo Park in Sevilla, Spain for three days from May 13 to 15. Economics and economics that can be obtained by holding a real world event in cooperation with global polling agency Statista The tourism effect was estimated.

First of all, more than 20,000 trainers participated in the field, catching more than 6.3 million Pokemon, and moving more than 225,000 km and walking 11.25km per person.

In particular, the direct spending used for accommodation and food and beverage, including the cost of the event, was 9.1 million euros (approximately 11.7 billion won).

In addition, 93%of the participants visited outside Seville, and 57%of other countries visited 9%of the United States, 8%of Germany, 8%in the UK, 6%in France, and 27%in other countries.

Visitors used an average of 407 euros (about 530,000 won) for accommodation, transportation, food and beverage, and shopping during the event, and it was analyzed that 462 jobs were created due to the increase in economic activities.

All ages participated in the event, accounting for 38%of the 25-34 years, followed by 35-44 year olds.

As a result, the economic effects obtained from the Seville event are estimated to be 270 million euros (about 27.2 billion won), and tax revenues are also expected to increase 9.4 million euros (about 12.7 billion won).

In addition, 36%of the participants said they wanted to return to Seville for tourism within the next 12 months, and they also gained the opportunity to become a tourist destination.