Netflix: What marketing bets did the companys largest company

Netflix was one of the companies responsible for transforming the relationship between consumed content and the way of access to it. What began in August 1997 as a film rental business by Delivery Restricted to California territory, today is the largest and best known streaming company in the world. With large markets in the United States, Brazil and India, Netflix consolidated as the veteran of streaming that knows very well what you are doing.


During his trajectory, Netflix was not afraid to reinvent himself and practically walking in an unexplored territory. Despite having a posture reserved with the release of internal data, it was in 2003 that she conquered her first million American subscribers. In the next 15 years, the areas served grew and the titles offered were diversified.

With this, the curiosity of people by the product has increased and transformed Netflix into the reference that is today. In data released by the platform itself, Netflix closed the 3rd quarter of 2021 with more than 4.4 million new subscribers – adding 213.5 million subscribers paid worldwide. The billing was $7.48 billion, with an increase of more than 15% compared to the same quarter of the previous year.

Netflix’s current results would not be the same without planning and a lot of study by the company. Many of these estimates have only become reality because of marketing strategies implemented by their worldwide communication team.

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Netflix effective marketing choices

of innovation we understand

Netflix is ​​known for your daring. It is clear how innovation is a central value for the company, even because the older sister ” Among the streaming only became what is due to the implementation of innovative ideas in the business. An example of this within the company’s history was The film Launch Black Mirror: Bandersnatch (2018). The film expanded the universe of the same name series, bringing more reflections on technology and society – allowing viewers to interact with the long from simple decisions and options placed in the screen.

A like for culture

Netflix is ​​global, but he cares to communicate locally. In other words, the company has a specialized communication for each market. When the launch of the new stranger Things season was worked, for example Netflix had Brazilian public figures as Cuba to participate in a disclosure video. It is worth remembering that Netflix also partnered with SBT, launching a series episode to divulge it on open TV. The communication was all worked on top of the idea of ​​the day inverted world invaded the open TV. Watch the video below:

Thus, the communication of the platform is much more effective because subscribers are represented in the way the ideas, launches and how the publicizes are thought. There is something there to relate. And attention to detail is very important in the development and maturation of the brand and the way it will interact with your audience through marketing.

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No time for Miami on social networks

Another Core Value is that Netflix does not waste time when communicating by social networks – especially on Twitter. The company opens the polished language and often distant from a business to take on a very relaxed language, full of common references, memes and internet speakers. Here are some examples:

Twitter / Reproduction

Twitter / Reproduction (Twitter / playback)

Twitter / Reproduction

Twitter / Reproduction (Twitter / playback)

Twitter / Reproduction

Twitter / Reproduction (Twitter / playback)

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